Search Engine Optimization : Basics

SEO  Search Engine Optimization is nothing but bringing your website to the top of your search engine results like in Google, Yahoo, Bing etc. This is a little bit technical part of the digital marketing. But not so much difficult once we become experts. One has to be a little bit patient to rank their website in the search engine.

Search Engine Optimization

There are two methods of SEO.

On Page Optimization

Off Page Optimization

On Page Optimization:

Before SEO depending on your website or blog you should have done keyword research to focus on the keyword for which you are targeting your website. This can be done by using the keyword planner in Google Adwords which is very popular and easy.

In On page optimization, you have to do changes within a website like changing or correcting suitable meta tags like title tag, description tag, header tags, alt tags etc. But according to Google algorithm updates, because of each time, Google changes its algorithm and the practitioner has to optimize accordingly.

There are some other metrics also which is to be taken into consideration like sitemap, robots.txt, schema, correcting the URL and many more.

Off Page Optimization:

Off-page optimization is submitting your website to other different websites to get the high authority backlinks so that you can get more quality website traffic. These submitting websites are

Profile creation sites

Social Bookmarking sites

Directory submission sites

Local business listing sites

Blog posting sites

Web 2.0 submission sites

Forum posting sites

Classified submission sites

Article submission sites

Press release submission sites

Blog commenting sites

PDF submission sites



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