Social Media :
Social media is the online platform where people share, connect, interact with each other in the social media channels such as Facebook, Instagram, YouTube, or Twitter to share the content or messages and helps for the engagement with the customers. As in these days the numbe of social media users are increasing day by day and it’s a great platform to share the content to reach out more people and create awareness about your businesses and also helps to create brand awareness.
What is Social media marketing?
Social media marketing is the use of social media platforms such as Facebook, Instagram, YouTube, Twitter to promote the product, service or brand and to engage with the potential customers and building relationships with the customers to increase the sales if your business. Social media marketing is the process of creating and sharing the valuable content on social media to achieve your business goals and to generate leads for your business and also helps to drive traffic for your website
Why Social media important for marketing ?
As social media has a huge audience and the users are in billions so for every business their customer will be using social media where it helps to reach out those customers through social media. As social media is the cost effective where you can also run targeted advertising from social media which helps to reach out those target audience and social media also helps to increase brand awareness. And it’s a platform of two way communication where you can connect and engage with your customer through social media.
Picking the right social media platform.
Picking the right social media platforms is the most important aspect. The different social media platforms are:
Facebook: Facebook is the powerful social media platform as it has massive audience with around 2.7 billion monthly active users and Facebook advertising platform provides robust targeting options with demographics interest behaviours and more.
Instagram: In Instagram you will get to see more youth and younger audience where business promotes their product and services with different type of contents like images or videos or reels and the industries like fashion, food, travel etc.
YouTube: YouTube is also a powerful social media platform for marketing in the form of video content. As YouTube is the place for videos. YouTube has huge audience over 2 billion of monthly active users. Here you can see longer video content and even the shorts which is also great platform for creating awareness as all ages of people use YouTube.
Twitter: Twitter is good for short updates of news and of conversations. In this platform you can share thoughts in real time and also it is a platform which helps to increase engagement and also create awareness.
LinkedIn: LinkedIn platform is most used by the professionals where you can connect with the professionals and also you can hire for jobs in this platform and sharing the industry news and updates with the audience.
Creating great content for social media:
Creating great content for social media is where you create the type of content where customers engage with that content and also share that content this makes to be great content. To create great content for you need to understand your audience and the message you provide in content should be simple and short with eye catching images and videos and there should be story in the content in these way you can create great content for social media
