Digital marketing refers to the promotions of products, services, or brands using different digital channels, such as websites, search engines, social media, and email. The purpose of this is to connect with the customers using digital platforms to increase sales and build awareness. This encompasses wide range of strategies and platforms to connect with current and potential customers in the online space
Channels of Digital Marketing:
Search engine optimization: Search Engine Optimisation is ranking your website in search engine reserve pages such as Google, Bing, where your website will be visible on those search engine result pages to get more organic traffic This can be done with the help of on-page optimization, image optimization, building of quality backlinks, etc
Social media marketing: social media marketing is using different social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc. To connect with your audience and achieve your business goals by increasing awareness and sales, social media marketing helps you to build awareness get website traffic and ultimately drive sales for your business
Website: A website is a collection of web pages, including text, images, videos, and other digital content, that are hosted on a server and can be accessed through the internet. Websites are typically identified by a domain name and are used to provide information and promote products or services. Websites are a crucial part of the online world, providing a platform for individuals, businesses, and organizations to share information, connect with audiences, and achieve their goals.
Email Marketing: Email is the electronic mail where Email marketing is a form of digital marketing that involves sending targeted and personalized messages to customers through email. It’s a powerful tool for businesses to build relationships, drive conversions, and nurture leads.
Paid Advertising (Google Ads and Facebook Ads): Paid advertising on Google Ads and Facebook Ads allows businesses to create and display ads to targeted audiences; in this case, you have to pay when users interact with the ads. Google Ads focuses on search ads, display ads, YouTube ads on Google’s search engine, and other websites across the web. Businesses can target specific keywords, demographics, and interests to reach users actively searching for related products or services. Facebook Ads is social media advertising, displaying ads on Facebook, Instagram, and other platforms. Businesses can target specific audiences based on demographics, interests, and behaviors, allowing for precise targeting and increased ad relevance.
Affiliate Marketing: Affiliate marketing is a form of online marketing that involves promoting products or services and earning a commission on the sale of the product. So an affiliate marketer partners with a business to promote their products or services, and in return, earns a percentage of the sale price of the product sold. The affiliate marketer uses various marketing strategies, such as social media, email marketing, and content marketing, to promote the product and earn commissions.
