What is email marketing? And why it still works in 2025
Email marketing is a form of digital marketing where you send targeted messages to potential customers through email. It helps businesses to build relationships with their audience, promote products and services, and boost sales. It is the best way to engage with your audience and achieve marketing goals.
Email marketing still matters because it:
- It Reaches a larger audience
- It is cost-effective marketing
- It Allows for personalization and targeting
- Increase conversions and sales for your business
- It also helps build brand awareness and customer loyalty
How to build an email list:
To build email list you will need to create sign up form opportunities in your social media or website and offer discounts free resources and create type of contwnt to encourage sign ups. Use lead magnets like e books or webinars and communicate the value of subscribing to your list. Collect emails through contact forms and landing pages and insure data protection regulations
Different Types of Marketing Emails to Boost Engagement
1. Welcome emails: Sent to new subscribers to introduce your brand.
2. Newsletters : Regular updates about your business, industry, or products.
3. Promotional emails : special offers, discounts, or sales.
4. Transactional emails : Automated emails (e.g., order confirmations, password resets).
5. Abandoned cart emails : Reminders to complete a purchase.
6. Survey or feedback emails : requests for customer feedback.
7. Educational emails : Valuable content (e.g., tutorials, tips).
8. Re-engagement emails : Efforts to reactivate inactive subscribers.
How to write emails that people open, read and click
1. Clear subject line : Grab attention.
2. Personalize : Use their name and relevant content.
3. Keep it short: Brief and to the point.
4. Friendly tone : Be conversational and engaging.
5. Valuable content : Share something useful.
Best Email Marketing Platform
When choosing an email marketing platform, you need to consider
1. Ease of use : User-friendly interface and drag-and-drop editor.
2. Features : automation, personalization, segmentation, and analytics.
3. Scalability : Ability to grow with your business.
4. Integration : Compatibility with your existing tools and systems.
5. Cost : Pricing plans and value for your budget.
6. Customer support : Availability and quality of support resources.
Popular email marketing platforms
1. Mailchimp
2. Constant Contact
3. ConvertKit
4. Klaviyo
5. Campaign Monitor
Choose a platform that fits your needs and helps you achieve your email marketing goals.
Key Metrics to Track Your Email Marketing Success
1. Open rate : Percentage of subscribers who open your emails.
2. Click-through rate (CTR): Percentage of subscribers who click on links.
3. Conversion rate : Percentage of subscribers who take a desired action.
4. Bounce rate : Percentage of emails that can’t be delivered.
5. Unsubscribe rate : Percentage of subscribers who opt out.
6. Delivery rate : Percentage of emails successfully delivered.
7. Return on investment (ROI): Revenue generated compared to email marketing costs.
Tracking these metrics helps you understand your email marketing performance and make data-driven decisions.
Getting Started with Email Marketing: Your First Actions
1: Define Your Goals
Identify what you want to achieve with email marketing (e.g., increase sales, build brand awareness).
2: Choose an Email Marketing Platform
Select a platform that fits your needs (e.g., Mailchimp, Constant Contact).
3: Create a Lead Magnet
Develop a valuable resource (e.g., eBook, webinar) to encourage people to subscribe.
4: Build Your Email List
Add opt-in forms to your website and social media channels.
5: Create Your First Email Campaign
Design and send a welcome email or newsletter to your new subscribers.
6: Track and Analyze Your Results
Monitor your email marketing metrics (e.g., open rate, click-through rate) to refine your strategy.
By taking these first actions, you’ll set a solid foundation for your email marketing efforts.
Conclusion: Start Connecting with Your Audience Through Email and start building customer relationships throigh email
